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Management

Peter Reading

Peter Reading

Managing Director

Peter was appointed Managing Director in November 2017, assuming responsibility for BRA’s day-to-day management. 

Prior to this appointment, Peter’s involvement with BRA includes Non-Executive Director, External Consultant, roles at BOC Gas (from which the Management Buyout occurred to create BRA) and as a minority shareholder since BRA’s inception. 

Peter’s previous executive roles have included:  Managing Director of The Grains Research and Development Corporation (GRDC), Managing Director of Grain Pool Western Australia, and Managing Director of Flick Pest Control. Currently a Non-Executive Director of Batlow Apples Co-operative, Chairman of Graintrade Australia and Chairman of Dairy Bio, Peter spent 15 years in a variety of roles for American Cyanamid Company and 12 years in roles for BOC Gas.

Sam Folder2

Sam Folder

General Manager – Sales & Marketing

Sam joined BRA in an executive capacity in April 2014 as Sales & Marketing Manager and has been a non-executive director with the company since 2010. 

In 2017, Sam was appointed General Manager – Sales & Marketing with responsibility for BRA's sales and marketing functions worldwide. In this role, Sam has overseen the roll-out of the Australian Natural Pyrethrins brand platform in partnership with the world's No1 household insecticides company, S.C. Johnson.

Sam’s background spans diverse demand-generation sales and marketing roles in retail leasing, shopper marketing, and publishing. Sam’s achievements include publishing the Get Your Break! book series which profiles young successful Australians in various creative fields, unlocking the secrets to their success. Sam holds a BA in Communications from the University of the Sunshine Coast.

Matthew Greenhill

Matthew Greenhill

General Manager – Agriculture and Manufacturing

Matthew joined CIG Pyrethrum (the precursor to Botanical Resources Australia) in October 1991 as a Field Production Officer, three years after the pyrethrum industry was first established in Northern Tasmania. 

He has subsequently held various roles with the company spanning sales, product development, production and operations. 

In 2017, Matthew was appointed General Manager, Agriculture and Manufacturing, making him responsible for Botanical Resources Australia’s farming business and the daily operation of the company’s Ulverstone based production site. Matthew holds a BS in Agricultural Science from the University of Tasmania.

Ross Blaikie

Ross Blaikie

CFO & Company Secretary

Ross joined BRA in 2009. His responsibilities include finance & administration, treasury, risk and governance, new business, human resources, information technology, harvest operations and other products and services including pelletising. 

Prior to joining BRA, Ross worked in several management roles in ASX-listed companies in both the diversified agriculture and banking industries and has also worked at a ‘Big 4’ chartered accounting firm. 

Ross holds a Bachelor of Commerce from the University of Tasmania (Bcom), is a Chartered Accountant (CA), a Chartered Secretary (ACSA, ACIS), Member of the Australian Institute of Company Directors (MAICD), has a graduate diploma in applied finance and investment (F Fin) and is currently undertaking an MBA.